What are SERPs
The term ‘SERP’ which is branded around online and spoken of in the SEO area – it is an acronym that can make or break your online marketing campaign. The term is short for “search engine results page” and if you are marketing via search engines it continually positions itself as the main and major platform for online success.
The results on a page from a search will normally include a list of items with titles, a reference to the full version, and a short description showing where the Keywords have matched content within the page. A SERP may refer to a single page of links returned, or to the set of all links returned for a search query. You may be familiar with Google’s setup -
From a Google search page, when searching ‘SEO’ you get a list of results and as you might notice 868,000,000 results! From the search results you will notice the keywords you have searched for appear bold up and down the page displaying the most related and best optimised pages.
Components of SERPs
The three main key components of a search page are as follows -
- The User’s Search or Query - This is the string of characters or keywords a searcher types into a search box.
- Organic SERP Listings - Organic SERPs are “natural” listings. In order to produce these results, Google uses a series of metrics to ensure that your site is relevant. To have your site show here, you have to effectively “score well” within Google’s or any other search engines advanced algorithm.
- Paid SERP Listings - These are ads or “sponsored links.” You can have your ad displayed here by launching a pay-per-click search campaign.
Why Are SERPs Important
Whether or not you have thought about it, if internet marketing and SEO is your game then SERPs will matter to you – alternatively if you have an online business and not so involved with the marketing side then you still will have some sort of need to be involved.
How to improve SERP Ranking?
If you are looking to improve your SERPs for your website then Search Engine Optimization ( SEO ) is an extremely important factor to the success of any website and their search engine ranking. There are a large number of methods that a website owner or digital marketer can increase the SERP Ranking of their websites, such as building backlinks, on-page SEO Techniques.
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